Marketing has its own language - but underpinning the confusion that this may cause are tools that are available to marketing professionals which are effective and proven

What is a SWOT?
Strengths Weaknesses Opportunities Threats
This is a standard marketing tool that defines the position that a company or strategy finds itself, and what can be done about it. The Business Plus enhancement of this analysis shows how to make it dynamic and continually useful.

What is the difference between sales and marketing?
In many cases there is a seamless interface between the two. Marketing the “What and the When”, Sales the “Implementation”.

Telemarketing or Telesales?
Think of the extremes; we have a special offer --- Telesales, or do you buy software? --- Telemarketing. The two are different and can rarely be done well by the same person or company.

What is your experience?
Business Plus is experienced in most technologies - it’s a long list, so try me.
It is about the sum of my experience being deployed to your advantage.
The experience being a proven mix of marketing and engineering.

How do we start?
With a non-obligatory meeting to outline what you are looking to achieve and how this can be done. This produces a Business Plus Marketing Audit which documents exactly what the options are and the recommendations as to how to proceed. Following this all the tools of the marketing communication mix can then be considered and utilised on an appropriate and balanced basis.